The listed price is undoubtedly the single most important element of a property listing. Pricing, specifically determining the value of our home and our listed price, is indeed a vast but vital topic. Ultimately, almost everything comes down to price, and so it’s crucial that we understand how to price our home appropriately if we are wanting to achieve the best price. And so, I have broken down the topic of pricing into the following key discussions.

A video is an important element of a property listing, arguably more effective at showcasing one’s home and stimulating buyer attention, interest and engagement than photos and words alone; yet is often underappreciated and underutilised and seldom incorporated in listings. Here I discuss the reasons why incorporating a video in our listing can place our home in a stronger competitive position over competing listings/properties that do not include videos!

The property description is an important element of a property listing. Here I discuss how we can craft attention-grabbing descriptions that will place our listing and our home in a stronger competitive position for the buyers’ attention and engagement!

Photos are the most important element of a property listing (after price). Here I discuss how we can arrange our photos and create shots for our listing that enhance the appeal of our home for eye-catching and attention-grabbing imagery!